Experience
TORANI ITALIAN SYRUPS
San Leandro, CA June 1998 - Present Creative Services Manager
• Serve as a founding member of Torani’s Community Core Team to oversee all community outreach programs and internal community-building events and activities (ex: Pi(e) Day Auction, Halloween, Boys & Girls Club Holiday Volunteering, Italian Heritage Day Parade, Golden Gate Park Clean-Up Day, etc.) and manage the Torani internal Community Team Board with photos and details of each event.
• Establish an internal photo/video studio for creation of custom social media content and internal needs and manage creative production on Torani’s Facebook Live events.
• Manage the Marketing Coordinator and Creative Resources Coordinator to ensure all tasks are done in a timely manner, as well as perform all coaching and goal reviews.
• Work collaboratively with Torani’s agency partners and manage external creative resources to ensure everything accurately represents the Torani Brand and follows Torani brand standards.
• Art direct, design and manage production on all Torani sales materials, packaging, promotional signage, direct mail pieces and company identity.
• Coordinate and art direct all Torani photo shoots, as well as sit on panel discussion of Food Photography at the Specialty Coffee Association of America 2005 Conference in Seattle, WA.
• Extend Torani brand to the design and construction of company trade show booth (2002 - 2007).
• Initiate and maintain relations with outside printers and vendors in the creation of Torani marketing and sales materials.
• Represent Torani’s design standards by traveling and attending all packaging first-run press checks.
BYTE MAGAZINE
San Mateo, CA July 1997 - May 1998 Marketing & Sales Assistant
Supported West Coast sales staff by preparing all event invitations, presentations and research booklets for clients. Apply art and graphics knowledge to develop consistent look and feel of sales materials, forms and research studies. Coordinate and design weekly marketing mailings to local clients.
Freelance design projects
• NUVESSE SKIN CARE - Castro Valley, CA: Design and oversee production of sell sheets, tradeshow materials, letterhead and packaging for launch.
• HUMBOLDT VALLEY FARMS - Eureka, CA: Create identity and integrate into existing packaging design.
• COMMUNITE TABLE RESTAURANT - Oakland, CA: Create identity, branding and environmental graphics.
• WESTBRAE NURSERY - Berkeley, CA: Design banners and postcards for Grand Re-Opening.
• FOLDS FOR THE SOUL - San Francisco, CA: Generate identity and packaging ideas.
• LA STAZIONE CAFE & DELI - San Carlos, CA: Design main identity/logo, banners, menus and flyers.
• KIMPTON GROUP - San Francisco, CA: Redesign of Blue Mermaid restaurant menus. Layout new menu copy, create blank note cards and banner for Kuleto’s Trattoria restaurant.
• ZEPHYR REAL ESTATE - San Francisco, CA: Design series of direct mail postcards.
• W WEDDINGS - Fremont, CA: Digital wedding album page layout and color correction.
Software expertise
Adobe Illustrator
Adobe Photoshop
Adobe Acrobat
Adobe InDesign
Adobe Premier Pro
Microsoft Office Suite
Education
CALIFORNIA STATE UNIVERSITY, EAST BAY Hayward, CA
BS in Business Administration with Marketing emphasis and Art Studio Minor granted Spring 1997
Artist accomplishments
DUBLIN, CALIFORNIA ELECTRICAL BOX DESIGN WINNER
LAUNCHING SUMMER, 2020 Sketch chosen by City of Dublin to be painted on electrical box
LAUNCHING SUMMER, 2020 Sketch chosen by City of Dublin to be painted on electrical box
SAN BRUNO, CALIFORNIA ELECTRICAL BOX DESIGN WINNER
LAUNCHING SUMMER, 2020 Sketch chosen by City of San Bruno to adorn electrical box on Huntington and El Camino Real.
LAUNCHING SUMMER, 2020 Sketch chosen by City of San Bruno to adorn electrical box on Huntington and El Camino Real.
WORLD OF WARCRAFT FAIRY TALE VIDEO ILLUSTRATIONS
Provide sketches and final watercolor paintings for new YouTube channel dedicated to World of Warcraft-inspired versions of children’s fairy tale stories.
Provide sketches and final watercolor paintings for new YouTube channel dedicated to World of Warcraft-inspired versions of children’s fairy tale stories.
SAN MATEO COUNTY FAIR ENTRIES
2022 Wine Label Design - Second Place Win
2022 Wine Label Design - Second Place Win
2022 Building/Structure Watercolor - Second Place Win
2021 Domestic Watercolor - First Place win
2019 Wild Animal Watercolor - Honorable Mention
2018 San Mateo County Scenes Digital Illustration Posters - 3rd Place win and Sale
2018 San Mateo County Scene Watercolor
2017 Beer Label Design - 1st Place Win
2016 Beer Label Design - 1st Place Win
NETFLIX DVD HOLIDAY ENVELOPE MAILER DESIGN WINNER 2018 Digital Illustration to be featured on Holiday envelope mailer.
ST. CHARLES SCHOOL DRAMA CLUB SET DESIGN 2015 - PRESENT Design and paint large canvas background set pieces for St. Charles School Drama Club performances.
WATERCOLOR COMMISSIONS Painting several homes and pets for friends and family.